Cellestial E-Mobility works on a “Hub-and-Spoke Model” with a single Distributor per state that is linked to a minimum of 10 Dealers in that state. Each Dealership is given an operational radius of 50 km from their place of business. To qualify for a confirmed Dealership, a prospective Dealer is required to take a minimum inventory of 10 Tractors from Cellestial by paying an advance of Rs. 50,000 (Rupees Fifty Thousand) per Tractor. In other words, in order to confirm their Dealership, a prospective Dealer is required to pay an advance of Rs. 500,000 (Rupees Five Lakhs) along with a Purchase Order (P.O.) for 10 Tractors. The advance amount paid shall be completely adjusted against the invoice of the Tractors. Cellestial takes no additional deposit or any other fees. The Dealer shall also be required to set up an E-Hut Experience Station to demonstrate the product and for charging facilities. There are no fixed requirements for the size of the E-Hut and is up to the Dealer’s discretion.
The Electric Tractor has a 4.4 kW Electric Motor and a 7.2 kW Battery Pack. It has a maximum range of 75 km with an operational cost that is less than 1/20th of a conventional diesel Tractor a higher functionality. The Electric Tractor can produce very high instantaneous torque as proven by its 2.25-ton load-bearing capacity as opposed to a much lesser 1-ton maximum haulage of a 21 HP diesel Tractor. Kindly refer to our brochure for more information.
Though our Tractor has been engineered and designed to go head-to-head with a 21HP Diesel Tractor, it currently surpasses it in terms of haulage and power by demonstrating performance closer to 25HP – 30HP.
Yes, we are currently developing higher HP variants and the new prototypes shall be released by as early as March 2022, with deliveries commencing towards the end of 2022.
Yes, DTO registration is required before our Tractors can be driven on public roads.
No, we currently do not have any tie-ups with Finance Providers nor are we offering any financing options to Customers.
No, we currently do not have any tie-ups with Finance Providers nor are we offering any financing options to Dealers.
Cellestial does not mandate a compulsory minimum area requirement to open a Dealership. However, we estimate that area of ½ acre to 4 acres would be ideal for demonstration, showcasing, warehousing, E-Hut, etc. There is also no restriction that the allocated space should be in urban areas.
We estimate that an average initial investment of Rs. 7 to 10 lakhs would be required to set up a Dealership.
Customers can easily charge their batteries through their domestic power outlets using the included charger provided along with the Tractor. However, a Dealer does have the option of a second revenue generation model if he chooses to provide charged batteries on a rental basis to customers. In which case, the Dealer shall purchase additional Battery Packs from Cellestial based on requirement and scale.
Dealer margins are fixed at 10% of the price of the Tractor. For the current variant, this translates to 10% of Rs. 5 lakhs.
There are no farming accessories included with the Tractor. However, the Tractor is compatible with all conventional implements that are compatible with any 21 HP Diesel Tractors so the customer can either use existing implements or purchase additional ones from any store that sells parts and accessories for Diesel Tractors.
Deliveries are expected to commence after March 2022. The exact timelines shall be provided closer to this period.
Every Dealer is given exclusivity over a 50 km radius from their place of business, to be serviced by none other than them. No other Dealership or outlet shall exist in this radius. After-sales services shall also be under the purview of the Dealer.
There shall only be maintenance-related service requirements initially. The Dealer shall be the single point of contact with the customer and shall entirely represent the Company’s products in terms of Customer Relations. The Dealer shall communicate/coordinate with the Distributor to fulfil the Customer’s requirements.
As there is no clear information provided in Sonalika’s brochures, we estimate that their Tractor is lower in Horsepower (at around 15 HP) than ours and is also estimated to be priced significantly higher.
The certification processes are currently underway and shall be completed shortly with the Tractor being fully certified before the end of 2021.
Yes, the Tractor has been designed to work in both wet and dry conditions.
Though the Tractor was designed for an initial haulage capacity of 1.2 tons, it has been successfully tested to demonstrate a capacity of up to 2.3 tons.
Our Battery Packs have been designed to make it extremely easy to swap them out. Customers can replace an empty battery with a fully charged one using just one hand and a few basic steps.
Customers can choose from several different body colours including Red, Blue, Yellow and Pink. Please visit our website to see all available colours: https://www.cellestial.com/21-hp-Tractor/
Our Tractors come with the following included accessories: • Battery Pack x 1 • Charger (for residential use) x 1 • Cable Connector (for charger) x 1 • AC Cord (for charger) x 1 • 3-Point Linkage (Hydraulic) x 1 Apart from these accessories, our Tractors come fully equipped to integrate with all conventional third-party implements that are compatible with regular conventional Diesel Tractors. We also offer the following range of optional extras that can be purchased additionally: • Roll-Bar with Fibre Hood • Canvas Cloth Hood with Accessories • Tow Hook
The battery does not come with an IP67 rating, but will instead comply with AISO48 Standard (ICAT Certification).
Both the Tractor and the battery come with a 1-Year Company warranty.
The current variant comes with a 4.4 kW motor.
The battery through both industrial as well as domestic power lines. Industrial Fast-charging can be done using an industrial line, takes 1.5-2 hours and the costs are subject to government-regulated tariffs. Residential charging can be done through a residential line and should cost approximately Rs. 6/hour.
Yes, regular fast-charging will negatively impact the battery’s durability/life and also will be more expensive due to the commercial nature of the charging infrastructure, namely industrial power. Therefore, we recommend using the residential charger on a regular day-to-day basis and limiting the use of fast-charging to a need-basis.
Yes, the Tractor has been ARAI certified and there are test results available.
The Tractors cannot currently be charged using charging apparatus provided with other EVs as universal charging infrastructure is still in development. The Tractor can currently only be charged using the included charger provided with it. However, the residential charger provided will be fully certified to comply with ARAI/ICAT Standards.
Yes, a household solar setup can be used to charge our Tractors. The recommended power supply is 58V charging voltage at a minimum of 10A and a maximum of 100A is a suitable charging rate.
With a Rotavator, on farmlands the Tractor can perform for approximately 2.5 to 3 hours.
With a 2-ton trolley load on dry land, the Tractor can perform for approximately
We sell extra batteries for approximately 1.5 lakhs
We are currently awaiting ARAI recommendations to arrive at a checklist and to determine service intervals.
Some of the parts used in the Tractors are commonly available and may be procured from third-party vendors. Other parts that are more specialised shall be procured from Cellestial. The list of such parts and their details shall be provided. Training will be provided to the nominated workshop staff through the Distributor. Sophisticated service needs shall be initially delivered by Cellestial, and subsequently by the Distributor once skill-training of their staff is completed.
Currently, the registration process and registration fees are the same for Electric Tractors as that of Diesel Tractors. However, we are presently working with the concerned government agencies for the EV Subsidy for the registration process to be extended to cover E-Tractors.
Yes, we plan to introduce a range of high-torque E-Tractors and we are currently developing a second 40 HP prototype in addition to our current variant which is a 21 HP Tractor with 1.2-ton haulage. We expect to launch the new variant after March 2022.
No, we are currently only focused on manufacturing state-of-the-art, ultra-efficient, cutting-edge electric Tractors.
The booking shall be taken by the Distributor upon collected 10% advance amount. The Distributors shall in turn place their orders with Cellestial by forwarding the advance amount.
The Distributor shall raise a Purchase Order to Cellestial. Cellestial shall then provide the Distributor with a Delivery Schedule. The Distributor shall provide the trucking for the Tractor to his facility along with Transit Insurance.
Yes, Distributors can directly sell Tractors where there is no Dealer authorised for a location. No, Cellestial will not remove/appoint Dealers without consulting with the concerned state Distributor.
Yes, there can be multiple Dealers in a District. The only criterion for Dealership allocation is the range of separation of 50 km. Only a single Dealership can exist in a 50 km radius.
As the cost of trucking of the vehicle is to be borne by the Distributor, the Distributor may request Cellestial to directly supply a Tractor to the Dealer in the interest of time or cost, as and when they see fit. For scenarios where there is no Distributor for a state, Cellestial shall directly supply Tractors to the Dealer.
All prices are ex-factory. Therefore, the transportation costs of vehicles from factory to Distributorship shall be borne by the Distributor, and the transportation cost from Distributor to the Dealer shall be borne by the Dealer.
We are currently using other, more effective mediums/channels to advertise based on a carefully developed marketing strategy. We are also currently exploring several feasible options for vernacular media in order to reach a wider target audience.
A. There are no new competitors in the market to our knowledge. As for existing competitors, our price range and our cutting-edge battery technology give us a clear edge over our competition.
We are currently awaiting ARAI certification to share the exact details as per qualification and the exact specifications that shall be finalised for the production version.
The exact price of the Tractor shall be finalised and communicated upon finalisation of battery and motor specification.
No, we currently do not have any tie-ups with any insurance providers, though we actively exploring these aspects.
We have currently 3 Distributors for Karnataka, Bihar and Jharkhand.
In addition to our current 21 HP equivalent Tractor variant, we are in the process of developing 40 HP and 60 HP equivalent variants to be introduced by 2022. We are also targeting alternative industry segments and business models such as Ground Support Equipment at Airports for which we are testing our product for the viability of replacing the existing equipment as a tarmac Tractor and the established Farm Rental market in India by establishing a Tractor rental network much like Uber and Ola. We are also looking at servicing the European market in addition to the Indian market by developing partnerships with international companies to develop higher capacity Tractors to cater to foreign markets.